By: Mark Fergus, Joe Saatkamp, & Steve Rutland

Abstract

Effective master planning is critical to the success of mixed-use hospitality developments. This paper discusses the importance of establishing a strong project foundation based on team member expertise, robust communication, and clear expectations and accountability. It then covers specific master planning best practices, including knowing your brand and market, navigating the entitlement process, understanding how supply chain issues may impact your project, remaining flexible and adaptable, and more.