Richard Frost
January 24, 2022
Our researchers are currently tracking 74 separate Moxy-branded schemes with 14,003 rooms around the world, including a raft of exciting projects throughout Europe.
Marriott seizing opportunities across the pond
It’s interesting to see that Maryland-headquartered hospitality giant Marriott International is first and foremost looking across the Atlantic in its bid to grow Moxy’s footprint. Almost half of the brand’s current schemes (35 projects, 6,544 rooms) are located in Europe, way ahead of the comparable totals in North America (18 properties, 3,097 keys) and APAC (16 hotels, 3,277 rooms). There’s also a smattering of Moxy-related activity being planned in Latin America (four schemes, 765 keys) and the Middle East (one property, 320 rooms).
Despite Europe’s dominance on a region-by-region basis, however, it’s actually North America that provides the busiest single country overall. The US has 16 projects and 2,761 rooms in the works, just ahead of Germany (15 schemes, albeit with 2,808 keys), with Poland (six hotels, 999 rooms) rounding out the top three.
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