Cumming Group provided project and cost management services for Louis Vuitton’s newly opened Flagship Retail space on 57th Street in New York City. The largest Louis Vuitton store in the world, located at 6 East 57th St., underwent heavy renovation work and seamlessly blends fashion, culture, retail, and hospitality. The store offers an exclusive collection of Louis Vuitton products, along with a café and chocolate shop, and an incredible installation of four, towering 16-meter-tall sculptures, developed by Shigematsu, which rise through the atrium. At the exterior of the building, Cumming Group also oversaw a visual merchandizing project/holiday animation on behalf of Louis Vuitton, where bold, animal-themed artwork was attached to the building façade to highlight the stores presence on 57th Street.

Across the street, at 57th Street and 5th Ave, Cumming Group oversaw a visual merchandizing masterpiece whereby Louis Vuitton concealed its previous flagship and office building with an artistic scaffold/façade system modeled after the brand’s distinctive trunks, stacked to height covering the entirety of the existing building.

Officially opened on November 15, 2024, the new 57th Street location is, as referenced previously, the brand’s largest retail space in the world.

Photo Credit: Aaron Thompson